To bring in new customers, companies utilize a few streams: ads, calls, and social media content
All of these streams serve different purposes.
While ads and calls bring you immediate customers who are ready to buy right now (1-3% of clients), social media brings in the remaining 67% of potential clients and makes them stick to your channels. (30% won't buy anyway)
Social Media | Ads | Calls | |
---|---|---|---|
Sales Speed | Medium | Fast | Medium |
Cost | Low | High | Medium |
Time consuming | Medium | Low | High |
Audience coverage | High | Medium (depends on budget) |
Low |
Brand recognition | High | Medium (depends on budget) |
Low |
To have clients and make sales, you constantly need to spend on ads and calls.
Stopped ads or calls? You have NO clients.
Social media works well and is much more reliable in the long-term perspective. You don't need to depend heavily on a sales team making calls or expensive advertising campaigns. By growing your social media presence and building a community around your products, you gain recognition and achieve organic sales.
At ROXYBIT, we analyze trend data, marketing analytics, and psychology to understand what makes content hype/viral. We provide a clear framework for creating content, using psychological tricks, trend data, AI tools, and more to achieve the highest engagement levels
In the past (since 2012), the Roxybit team focused primarily on SEO—building link strategies and optimizing for search engines. Nowadays, we have shifted our focus entirely to social media. Why? While SEO involves competing with search engines and their algorithms, social media offers direct access to your audience. You can influence, engage, and interact with your followers without relying on search engines to decide who appears on the first page.
With social media, you have the power to build your channel through engaging content and directly connect with potential clients, inviting them to join your community. Alternatively, you can automate this process by using ad systems. Social media provides more freedom and control over your actions, giving you a greater chance of succeeding in business.
As analytics over the past decade have shown, internet content has significantly changed its form. We’ve moved from forums to social media, from long articles to short posts on platforms like Twitter/X, LinkedIn, and Instagram. Similarly, we’ve transitioned from long videos on YouTube to shorter formats like shorts, reels, and TikToks.
What does this mean for your businesses?
Short-form content is easier for users to consume and comprehend. At the same time, it's simpler and faster to create. This creates a natural balance for business owners managing their social media. Businesses now have the opportunity to become local influencers, attract the attention they need, and simultaneously spend fewer resources (both time and money) on creating content that drives real customers to their businesses.
We bring the best strategies we have used in Sales, Internet Marketing, and SEO since 2012, including analytics, planning, and content creation, to the social media marketing platform ROXYBIT.
Drawing from all our experience, we decided to combine our knowledge base into a single platform that helps businesses solve their most important problems:
bringing in new clients and building a consistent sales cycle through the power of Social Media.
In this meeting, we will take a deep dive into understanding your niche, exploring the unique characteristics that define your business and its target audience. We will review the methods and strategies you currently employ to attract customers, analyzing their effectiveness and identifying areas for improvement.
Additionally, we will provide a comprehensive demonstration of the platform’s functionality, showcasing how its features can enhance your business operations. Just book free demo now!
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